Amazon adopts the future of online authentication

Amazon has recently introduced a new way to log in to your account: passkeys. This new feature allows users to log in using biometric authentication on their device, such as their fingerprint or face scan. Passkeys are unique digital keys that can’t be reused and are stored in an encrypted format on your devices instead of on a company’s servers, making them much more secure than traditional passwords.

While Amazon’s implementation of passkeys isn’t without issues, it’s still a significant step forward in online security. According to TechCrunch, there is currently no support for passkeys in Amazon’s native apps, such as Amazon’s shopping app or Prime Video, meaning you still have to use a password to sign in (for now). However, the option to set up a passkey is now available on the e-commerce giant’s website, allowing users to log in using biometric authentication on their device.

Passkeys are gaining popularity as a more secure and convenient alternative to passwords. Many big-name sites have started supporting passkeys, including eBay, Best Buy, Google, Apple, Shopify, Microsoft, DocuSign, and PayPal. Passkeys are unique to each website or application and can be used to authenticate without having to enter a username or password. They are resistant to phishing attempts and are much more secure than passwords.

According to Bitwarden Blog, passkey adoption will begin in 2023 and throughout 2024 and the coming years. Passkeys will start becoming the new normal.

Passkeys are easy to use and can be created from your account settings on a website or app that supports them. You can use Windows Hello to sign in with a passkey or even use your phone or tablet to sign in by scanning a QR code or via Bluetooth.

In conclusion, Amazon’s new passkey feature is an exciting development that could potentially lead to more secure online authentication. While there are still some issues with the implementation, it’s clear that passkeys are the future of online security. So why not give them a try and see how they work for you?

According to PCMag, passkeys have plenty of benefits; for example, they cannot be guessed or shared. Passkeys are resistant to phishing attempts because they’re unique to the sites they’re created for, so they won’t work on fraudulent lookalike sites. Most importantly, in the age of near-constant data breaches, your passkeys cannot be stolen by hacking into a company’s server or database, making the data extracted in such breaches less valuable to criminals. According to Bitwarden Blog, passkey adoption will begin in 2023 and throughout 2024 and the coming years. Passkeys will start becoming the new normal. According to TechCrunch, there is currently no support for passkeys in Amazon’s native apps, such as Amazon’s shopping app or Prime Video.